Campaign concepts
OOH, film, radio, social, digital, activations and launch ideas.
A senior creative studio
Ideas with legs
We make brands more interesting.
Then we make that interest pay.
Selected work
About the Work
The work featured here represents the experience, thinking and craft that shaped Jack Rabbit.
These projects were created by the founders throughout their careers, individually, collaboratively, in-house and through agency partnerships. Every project reflects the expertise we bring to every brief today.
Each case study clearly outlines our specific contribution to the work.
About
Two senior creatives. No agency fog.
We’re a tight team of creatives who write, strategise, shoot, illustrate, craft, produce, design, collaborate and occasionally stare at the wall until the idea finally clicks.
We start with the human truth, find the tension, and build ideas with pulse, nerve and commercial instinct.
Big or small doesn’t impress us. Ambition does.
Services
Sharp thinking.Ready to move.
Brand thinking
Strategy, positioning, naming, tone of voice, identity systems and creative platforms.
Design & craft
Art direction, visual systems, layouts, design polish and production guidance.
Copy & content
Web copy, scripts, manifestos, campaign lines, CRM, long-form and social copy.
Ready to run?
Let’s make something they don’t skip.
Based in
Cape Town.
Working everywhere.